Let’s be honest. User-generated content (UGC) is a powerful tool that can be used to increase brand awareness, build trust, and help with audience engagement. But, simply having UGC is not enough. You must know how to utilize it well enough to ensure it positively and purposeful reflects your brand's image and fosters customer loyalty. In this blog post, we will discuss the 8 Do’s and Don’ts for utilizing UCG in your next marketing campaign.