The Top 10 Most Important Apps to Have in Shopify
Shopify is a powerful e-commerce platform that many e-commerce brands use to build and operate their business. It offers a robust amount of features and tools that make running an e-commerce business easier. Now, to truly make the most of it, you need to leverage the right apps. These apps can enhance your store's functionality, improve customer experience, and boost sales; all while giving your customers one amazing experience. In this blog post, I delve into the types of apps you should consider using for your Shopify store.
Apps You Need
Here are the top 10 most important apps to have in Shopify (especially if you are just starting out):
Klaviyo: Klaviyo is a powerful email marketing platform integrating seamlessly with Shopify. It allows you to create targeted email and SMS campaigns based on customer behavior, purchase history, and more. With Klaviyo, you can automate your email marketing efforts, thus making it easier for you to connect with your target customers and drive sales. I often suggest that my clients use Klayvio since it is an easy interface to work with. And with a seamless integration with Shopify, it makes it all the more beneficial of a tool to have in your e-commerce repertoire.
Bold Memberships: Bold Memberships is a great app for building a loyal customer base. It allows you to create membership programs with exclusive perks and discounts for members. This helps you create a sense of community and excitement around your product. Bold Memberships allow you to foster a tailored feel to your customers, giving them the idea that your promotions, exclusives, and other such items are being hand-pulled and targeted to them and their needs. This can help increase customer retention and lifetime value.
Product Reviews: Product reviews are essential for building trust with potential customers. Word of mouth is still the most effective form of marketing. Any potential customer looks to see what others are saying about a product to get an idea if they themselves want to purchase that exact product. This is why reviews and ratings are so critical. Shopify's free Product Reviews app makes it easy to collect and display customer reviews on your store. Oftentimes, products with little to no reviews hardly ever convert. By having reviews available and visible, you can allow customers the opportunity to research for themselves if they want to purchase your product or not.
Cookie bar for EU: If you sell to customers in the EU, you need to comply with GDPR regulations regarding cookies. This shows compliance and transparency. Consumers are big on having companies be forthcoming with this type of information since it shows the corporate accountability many are demanding for. A cookie bar app can help you display a cookie consent banner on your store, ensuring compliance with these regulations. Remember, in every aspect of your marketing and outreach, consent is important. It not only applies to written communication, but technical and data gathering as well. This app helps your Shopify store stay compliant and transparent with your customers.
Google Pagespeed Insights monitor: Page speed is crucial for user experience and Search Engine Optimization (SEO). A Google Pagespeed Insights monitor app can help you track your store's performance and identify areas for improvement. A slow page speed on a desktop and/or mobile device can mean you are losing out on potential customers! No one likes a slow-speed website. It feels clunky and out of sorts. Especially when high-speed and high-definition are so big and apparent in today’s digital landscape. This app allows you to create a website on Shopify where your website is fully optimized with fast loading speeds. This means your customer journey is smooth and seamless. An optimized website is a fully functional website.
Easyship: Easyship is a shipping app that makes it easy to manage your shipping process. It offers discounted shipping rates, real-time tracking, and automated customs documentation. The allows you to offer a great shipping experience and frees up your time and energy into other aspects of your business. Trying to keep track of multiple shipments and tracking numbers is a sure way to set yourself up for failure. This app can help streamline your shipping process and improve customer satisfaction rates!
GemPages: GemPages is a drag-and-drop page builder that allows you to create custom pages for your Shopify store. You can easily build customizable pages that can truly showcase your brand and narrative. With GemPages, you can easily design landing pages, product pages, and more without any coding knowledge. So there’s no need for a developer! This gives you the versatility to create your own website that is truly branded the way you want it, but without having to install a bunch of themes, plugins, and code to get there. This is a must-have for anyone just starting out. Even if you aren’t tech-savvy, this is definitely for you!
Plug In SEO - SEO Optimization: SEO has been a huge topic of discussion. It is now relevant on social media platforms, each with its own SEO practices. This is the practice of increasing organic traffic to your website/web pages/ etc. through the use of search engines (Google, Yahoo, Pinterest, etc.). You could have an amazing Shopify store set up, but without proper SEO, no one is going to be able to find you. The Plug in SEO app on Shopify helps you combat this problem. This app audits ALT tags, schema, meta tags, descriptions, and more! This app was made for Shopify stores, allowing you to improve your SEO so you can be seen!
Keeper - Recover Abandoned Carts: How annoying is it to have items loaded into your digital cart, and for it to not have saved when you decide to go back and see if you want to purchase said items? How likely are you to actually find all those items again, re-add them to your cart, and purchase them? Not likely. In fact, abandon carts are some of the most dangerous aspects of having any e-commerce business. The Keeper app stops this by remembering a customer’s cart. While this sounds simple, it actually is a genius product since it allows customers to reference back to their cart at any time. Abandoned carts are a thing of the past since you can make the purchasing journey even easier by providing customers with their cart of items they forgot. This makes it easier for customers to complete their orders and results in more sales and higher conversion rates for your shop!
Joy - Rewards, Loyalty Program: Getting rewarded for doing something you love or out of necessity is fun, isn't it? How many times have you signed up for an app or a rewards program because you can get a free item when you first sign up? We have all done it! This idea is why rewards and loyalty programs are so popular. This app encourages customer loyalty by implementing a point system where customers can automatically earn and spend points. This makes gaining rewards with you so easy. You can also customize on-page pop-ups that can offer welcome discount codes or ask customers to sign up for your program, where they can earn amazing rewards the more they shop with you!
Give These Apps a Try Today
What are you waiting for? These apps can help you take your Shopify store to the next level, enhancing its functionality, improving customer experience, and driving more sales. Even if you aren’t tech-savvy, you can easily create an amazing store and a wonderful customer experience. Consider integrating these apps into your store to maximize its potential.
