Why You Should Care About the Value Ladder

Suppose you're an entrepreneur or e-commerce seller looking to increase customer engagement, loyalty, and revenue. In that case, you should look at how the concept of a value ladder can help achieve those goals. Not all customers are created equal, and understanding this fact is crucial in developing successful strategies designed to build sales growth over time. However, it can help generate leads as you learn more about your customer base. This is a rich area to explore!