The holiday season is a prime opportunity for businesses to connect with their audience through well-crafted and thought-out email marketing campaigns. Most businesses opt to send out sales emails and other marketing messaging during the holiday season because it gives the feel of being a special occasion. Audiences love when businesses make an effort to show they are paying attention to other things that matter. An example would be a US-based company choosing to send a patriotic message for the 4th of July since it is seen as an important holiday in that part of the world.
But, it is important to remember that your subscribers may have diverse backgrounds, cultural preferences, and geographic locations. In order to maximize the impact of your holiday campaigns and ensure relevance for all, effective segmentation and inclusivity are key.
In this blog post, we will explore some strategies you can use to build excellent marketing emails that will captivate your audience, regardless of location or interests.