ecommerce
In e-commerce, understanding and optimizing the customer journey is crucial for success. The customer journey, also known as the buyer's journey, refers to the path a customer takes from the initial awareness of a product or brand to finally making a purchase. Correctly mapping out this journey can
Email marketing still remains to be a powerful tool for small and medium-sized businesses (SMBs). Email helps brands connect with customers, drive engagement, and increase sales. However, due to budget constraints, many SMBs hesitate to invest heavily in email marketing and campaigning. Email marketing can be a hefty investment, with
community
In recent years, sustainability has become a key focus for consumers, businesses, and governments alike. In fact, one could argue that “going green” is considered the new norm. Due to growing concerns about climate change, resource depletion, and environmental degradation, many e-commerce brands are now finding ways to adopt sustainable
automation
Nowadays, businesses are constantly having to find innovative ways to not only attract customers but also to ensure the long-term sustainability of their customer base. In recent years, one such strategy that has gained significant traction is the adoption of offering subscription-based models. Subscriptions are everywhere. There are all kinds
emailmarketing
The holiday season is a prime opportunity for businesses to connect with their audience through well-crafted and thought-out email marketing campaigns. Most businesses opt to send out sales emails and other marketing messaging during the holiday season because it gives the feel of being a special occasion. Audiences love when
ecommerce
If you’ve been with us for a while, or are just getting to know us, it’s pretty clear: email marketing is extremely important to your revenue streams. However, if you're creating emails without accessibility standards in mind, you could be missing out on an entire market
You may have heard already, but as of June 2023, Google Suite is rolling out Brand Indicators for Message Identification (also known as BIMI). Overall, it’s a step in the right direction to help differentiate legitimate businesses and knowledgeable digital marketers from those who may not be legitimate or
emailmarketing
That’s right; a major U.S. Holiday, Father’s Day, is coming up on June 18. Any marketer or ecommerce entrepreneur worth their salt knows to make the holiday work for them. The first thought that might come to mind is to take advantage of the holiday to promote
apple
It's WWDC time so we have a lot of Apple news :)
emailmarketing
Segmentation is such a powerful tool, but one that should be wielded wisely and with the right information. In our own experiences with segmentation at MessageBull, we see that we have open rates over 67%. Normally, we only see around 42% open rate on average in unpersonalized emails. Why? Because
emailmarketing
Earlier this week, we told you about the TikTok ban in the state of Montana. This situation troubles us because it serves as an omen that we will see further banning of foreign-owned apps and trouble down the line with your hard-earned social audiences. It’s important now more so
social media
As of late last week, it’s official: TikTok is banned in the state of Montana. The state Governor, Greg Gianforte, signed SB419, which makes TikTok illegal in an attempt to fight foreign espionage. The bill states that “TikTok's continued operation in Montana serves as a valuable tool
amazon
We preach this a lot at Emercify: it is so, so important to own your customer lists. Owning your customer lists decreases the chances of instability, gives you the freedom to market to your customers however you want, and helps you to keep growing your customer base. The reality is
